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BTCC / BTCC Square / Global Cryptocurrency /
Crypto and Gambling Ads Most Expensive for User Onboarding

Crypto and Gambling Ads Most Expensive for User Onboarding

Author:
Global Cryptocurrency
Published:
2025-04-13 09:42:53
11
2
According to data highlighted by Web3 marketing firm Addressable, gaming and gambling campaigns have the highest median cost per wallet (CPW) at $8.74 for onboarding new users in the crypto sector. In comparison, decentralized finance (DeFi) and centralized finance (CeFi) advertisements are more cost-effective in reaching existing users. Axie Infinity co-founder Jeff “JiHo” Zirlin participated in the discussion, which was initiated by Addressable co-founder Asaf Nadler.

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